Data Retention & Deletion Policy

Asian Footwears Pvt. Ltd. (“Asian Footwears”, “we”, “us”, or “our”) respects the privacy of individuals whose personal information we collect and process.

This Data Retention & Deletion Policy explains how Asian Footwears retains, manages, deletes, and, where appropriate, anonymizes personal and business information collected through our website, business operations, retail activities, employment processes, and other interactions.

This Policy should be read together with our Privacy Policy.

Asian Footwears Pvt. Ltd. is an Indian footwear manufacturing company headquartered in New Delhi, India. We manufacture and sell footwear including sports shoes, casual shoes, walking shoes, school shoes, sandals, slippers, and related products.

Registered / business address

J-20, Udyog Nagar, Peeragarhi
Delhi, New Delhi – 110041
India

Website

www.asianfootwears.com

Privacy and data deletion contact

info@asianfootwears.com

This Policy applies to personal and business information collected in connection with Asian Footwears’ operations, including information relating to:

• Website visitors;
• Online customers;
• Retail and offline customers;
• Registered users;
• Prospective customers;
• Employees and former employees;
• Job applicants and candidates;
• Vendors and suppliers;
• Dealers and distributors;
• Business partners;
• Customer support interactions; and
• Other individuals who interact with Asian Footwears.

Depending on how an individual interacts with Asian Footwears, we may collect and retain information such as:

Personal and contact information

This may include name, email address, mobile number, billing address, shipping address, gender, date of birth where applicable, and other information voluntarily provided to us.

Account information

Where a user creates an account, we may retain account identifiers, account preferences, saved addresses, communication preferences, and other account-related information.

Order and transaction information

We may retain information relating to purchases, including products purchased, order value, discounts, returns, cancellations, refunds, shipping information, invoices, transaction references, and order history.

Browsing and preference information

To improve our services and provide users with customized and relevant experiences, we may collect and retain information concerning product views, searches, browsing activity, interactions with our website, shopping preferences, cart activity, wishlist activity, product interests, and similar behavioural information.

Device and technical information

We may collect information such as IP address, browser type, device information, operating system, cookies, session information, identifiers, website interaction information, and related technical information.

Marketing and analytics information

We may retain information concerning advertising interactions, campaign attribution, marketing preferences, website analytics, conversion information, and engagement with our advertisements or communications.

Customer service information

We may retain communications made through email, telephone, customer support channels, complaints, feedback, return requests, warranty-related communications, and other correspondence.

Business relationship information

For dealers, distributors, vendors, suppliers, and other business partners, we may retain contact information, business details, agreements, transaction records, invoices, tax information, communications, payment records, and other information necessary for managing the business relationship.

Employee and recruitment information

For employees and job applicants, we may retain employment, recruitment, identification, professional, educational, payroll, attendance, performance, statutory, and other information necessary for recruitment, employment administration, legal compliance, and related purposes.

Payments may be processed through authorized third-party payment service providers and banking partners, including PayU and HDFC Bank.

These providers may process payment information in accordance with their own privacy, security, and data retention policies.

Asian Footwears may retain non-sensitive transaction information necessary for order processing, reconciliation, refunds, accounting, fraud prevention, and legal compliance. This may include transaction IDs, payment status, payment method category, amount, refund information, and payment gateway references.

Asian Footwears may retain information where it is reasonably necessary for purposes including:

• Processing and fulfilling orders;
• Providing customer support;
• Managing customer accounts;
• Processing returns, replacements, refunds, and warranty claims;
• Providing personalized product recommendations and experiences;
• Understanding customer preferences and improving our products and services;
• Website analytics and performance measurement;
• Marketing and advertising, where permitted;
• Preventing fraudulent or unauthorized transactions;
• Maintaining security;
• Maintaining financial and accounting records;
• Managing dealers, distributors, suppliers, and vendors;
• Managing employment and recruitment processes;
• Resolving complaints and disputes;
• Establishing, exercising, or defending legal claims;
• Complying with tax, accounting, regulatory, employment, and other applicable legal requirements; and
• Other legitimate business purposes consistent with applicable law.

Asian Footwears retains personal information for as long as it is reasonably necessary for the purpose for which it was collected, for providing our products and services, maintaining appropriate business records, complying with applicable legal and regulatory obligations, resolving disputes, preventing fraud, and enforcing agreements.

Certain information may therefore be retained for different periods depending on its nature and purpose.

Where information is no longer reasonably required for a business or legal purpose, Asian Footwears may delete, securely dispose of, or anonymize such information.

Users may also request deletion of their personal information as described in this Policy.

Information associated with an active customer account may generally be retained while the account remains active or while it is reasonably required to provide services to the customer.

A customer may request deletion of eligible personal information at any time.

Following a valid deletion request, Asian Footwears will permanently delete eligible personal information from its active systems, subject to information that we are required or permitted to retain under applicable law.

Certain records associated with transactions may need to be retained even after a customer requests deletion.

These may include:

• Tax invoices;
• Accounting records;
• Transaction records;
• GST-related records;
• Refund records;
• Payment reconciliation records;
• Records relating to disputes or legal proceedings; and
• Other records required under applicable Indian laws and regulations.

Where possible and appropriate, personal information that is not required to be retained may be removed, minimized, or separated from records that must continue to be retained.

A deletion request therefore does not override statutory or regulatory record-retention obligations.

Asian Footwears may use browsing, purchase, preference, and interaction information to understand customer interests and provide more relevant products, recommendations, promotions, and website experiences.

Such information may be retained while it remains reasonably necessary for these purposes.

Where a valid deletion request applies to identifiable behavioural or personalization information, such information will be deleted or rendered non-identifiable unless retention is required or permitted by applicable law.

Our website may use cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies to understand website usage, measure advertising effectiveness, improve our services, and personalize customer experiences.

Some information collected through these technologies may be processed or retained by third-party service providers.

The retention and deletion of information held independently by such third parties may also be governed by their respective privacy and retention policies.

Further information regarding these technologies should be provided in our Privacy Policy and, where applicable, Cookie Policy.

Employee information may be retained during employment and for an appropriate period following termination of employment.

Certain employment records may need to be retained for longer periods to satisfy statutory, payroll, tax, accounting, benefits, dispute-resolution, or other legal requirements.

Employee information that is no longer required for legitimate business or legal purposes may subsequently be securely deleted or disposed of.

Information submitted by job applicants may be retained for recruitment, candidate assessment, communication, record-keeping, and future employment opportunities where appropriate.

Applicants may request deletion of eligible personal information by contacting Asian Footwears.

Certain recruitment records may nevertheless be retained where reasonably required to demonstrate compliance with applicable laws, address disputes, or establish or defend legal claims.

Information relating to vendors, suppliers, dealers, distributors, and their representatives may be retained throughout the applicable business relationship and afterwards where reasonably required for:

• Accounting and taxation;
• Contract administration;
• Warranty or product-related matters;
• Business reconciliation;
• Audit requirements;
• Fraud prevention;
• Dispute resolution; and
• Compliance with applicable laws.

An individual may request deletion of eligible personal information held by Asian Footwears by sending an email to info@asianfootwears.com.

The request should provide sufficient information for us to identify the individual and locate the relevant information.

For security and privacy purposes, Asian Footwears may request reasonable verification before processing a deletion request.

Asian Footwears aims to process verified data deletion requests within 30 days of receiving a valid request.

In certain circumstances, additional time may be required because of the complexity of the request, technical requirements, the volume of information involved, legal obligations, or other legitimate reasons.

Where appropriate, we may communicate with the requester regarding the status of the request.

After a deletion request has been verified and approved, eligible personal information associated with the individual will be permanently deleted from our active systems.

Information may not be deleted where its continued retention is necessary or permitted for purposes such as:

• Compliance with applicable law;
• Taxation and accounting requirements;
• Maintaining legally required invoices or transaction records;
• Detecting or preventing fraud;
• Security and abuse prevention;
• Resolving an existing complaint or dispute;
• Establishing, exercising, or defending legal claims;
• Enforcing contractual obligations; or
• Complying with an order or request from a competent governmental, judicial, or regulatory authority.

Such information will be retained only for as long as necessary for the applicable purpose.

Personal information deleted from active systems may temporarily remain in secure system backups created for disaster recovery, security, and business continuity purposes.

Information contained in backups is not intended to be used for ordinary business purposes and will be removed as backups are overwritten or expire according to our backup and disaster-recovery procedures.

Where technically feasible and appropriate, information restored from a backup will remain subject to previously processed deletion requirements.

Asian Footwears may retain information that has been anonymized or aggregated so that it can no longer reasonably identify an individual.

Such information may be retained and used for purposes such as statistical analysis, business intelligence, demand forecasting, product development, reporting, and improving our products and services.

Because anonymized information does not identify an individual, a request to delete personal information may not apply to information that has already been irreversibly anonymized.

Asian Footwears may use third-party service providers for services such as:

• Payment processing;
• Website hosting;
• Cloud infrastructure;
• Logistics and delivery;
• Customer communications;
• Analytics;
• Advertising;
• Marketing;
• Fraud prevention; and
• Other operational services.

Where these providers process personal information on our behalf, we expect such information to be handled in accordance with applicable contractual and legal requirements.

Some third parties may independently determine their own retention obligations. Information held independently by such organizations may therefore be subject to their respective privacy and data retention policies.

Asian Footwears takes reasonable organizational and technical measures designed to protect retained personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

When information is scheduled for deletion or disposal, we take reasonable measures appropriate to the nature of the information and the systems on which it is stored.

No electronic storage or transmission system, however, can be guaranteed to be completely secure.

This Policy is intended to operate in accordance with applicable Indian data protection, information technology, consumer protection, taxation, accounting, employment, and other applicable laws and regulatory requirements.

Where an applicable law requires information to be retained for a specified period, that legal requirement will take precedence over a deletion request to the extent required by law.

Asian Footwears may update this Data Retention & Deletion Policy from time to time to reflect changes in our business practices, technologies, services, legal requirements, or regulatory obligations.

The latest version will be made available on our website together with the date on which it was last updated.

For questions about this Policy, the retention of personal information, or to submit a data deletion request, please contact Asian Footwears Pvt. Ltd. at info@asianfootwears.com, or write to us at J-20, Udyog Nagar, Peeragarhi, Delhi, New Delhi – 110041, India.

When submitting a deletion request, please use a clear subject such as “Personal Data Deletion Request” and provide sufficient information for us to identify and verify the relevant account or records.