New shoes. First long day out. By evening, the back of your heel is raw and every step stings. That’s a shoe bite.

It happens to almost everyone in India, usually with a fresh pair bought for a wedding, a festival, or the new school year. The shoe rubs the same spot again and again until the skin gives way.

The good news: shoe bites are easy to avoid. The fix comes down to the right fit, breaking in new shoes slowly, and cutting down the rubbing. Here’s how shoe bites start, how to stop them, and what to do if one shows up.

What is a shoe bite, and what causes it?

A shoe bite is a sore or blister that forms when a shoe rubs against your skin. It usually shows up on the back of the heel, the toes, or the sides of the foot.

The main cause is fit. Shoes that are too tight press and rub. Shoes that are too loose let the foot slide, which also rubs. New shoes are stiff and haven’t softened to your foot yet, so they’re the most common culprit. Hard edges, rough seams, and sweaty feet make it worse. Get the fit right, and most of the rubbing never starts. How to measure your Indian shoe size helps you nail the size before a pair ever reaches the rubbing stage, and the right shoes rarely bite at all.

What causes a shoe bite?

A shoe bite almost always comes down to two things: how the shoe fits and how much it rubs.

Fit that presses or slides.

The main cause is fit. Shoes that are too tight press and rub against the skin. Shoes that are too loose let the foot slide, which rubs just as much. New shoes are the most common culprit, since a stiff pair hasn’t softened to your foot yet.

What makes the rubbing worse

A few things turn a small rub into a sore:

Hard edges and rough seams: these press on one spot until the skin gives way.
Sweaty feet: damp skin rubs more easily than dry skin.
Tight straps or laces: too much pressure on one area builds a sore fast.

Get the fit right, and most of the rubbing never starts.

How do you treat a shoe bite?

Already have a sore spot? A little care helps it settle and keeps it from getting worse.

Stop wearing the pair that caused it, and switch to open footwear so the spot gets air.
Keep the area clean and cover it with a soft bandage.
Leave a blister alone. The skin on top protects what’s underneath, so don’t pop it.
Soothe the skin. Many people use aloe vera gel or coconut oil to calm the area.

While it recovers, breathable casual shoes or soft men’s footwear keep pressure off the spot.

Can a shoe bite be cured for good?

Most minor shoe bites settle on their own in a couple of days once the rubbing stops. Keep the area clean and let it breathe, and the skin closes up by itself.

How to stop it coming back

A shoe bite that healed once will return if nothing changes:

Rest the spot. Stay in open or soft footwear until the soreness fades.
Sort the fit. A shoe that bit once will bite again until the size and width are right.
Avoid the pair that caused it until the skin is fully back to normal.

When to see a doctor

If a sore keeps getting worse, spreads, or doesn’t ease up, see a doctor or a foot specialist. An affordable footwear guide lines up easy-wear pairs across budgets for the days in between.

How do you prevent shoe bites?

Most shoe bites are easy to stop before they start. A few habits do the bulk of the work.

Before you buy

Get the right size. Snug, not tight, with a little room at the toes.
Look for soft uppers and a padded collar. Cushioned running shoes and soft women’s footwear tend to be gentle from day one.
Pick an adjustable fit with laces or straps so the pair stays snug, not loose.

Types of running shoes and the materials inside them explain which materials flex best against your skin.

Once you own the pair

Break in new shoes slowly. Wear them for an hour at home before a full day out.
Wear socks. Soft, thick socks cushion the rubbing, even with sneakers.
Reduce friction. A little balm or petroleum jelly on the inner edge softens hard spots.
Rotate pairs. Giving a new pair a day off lets your feet recover.

Soft, well-cushioned shoes bite far less than stiff ones.

Which shoes are less likely to bite?

Some shoes rub more than others. When you shop, lean toward the ones built to stay smooth against your skin.

What to look for:

Soft uppers. Mesh, knit, and soft synthetic flex with your foot instead of pressing on it.
A padded collar and tongue. Cushioning around the ankle stops heel rubbing.
The right fit. Adjustable laces or straps let you dial in a snug, no-slide fit.
A breathable build. Drier feet rub less, so airflow helps.

Cushioned running shoes and soft women’s footwear tend to be gentle from day one.

A quick checklist before you buy

Run through this before you pick a pair:

Get the right size, snug but not tight.
Look for soft uppers and a padded collar.
Break in new shoes slowly at home first.
Keep socks handy for stiff or new pairs.
A little balm on hard edges cuts the rubbing.
Rotate pairs so feet get a break.

The pair that stays kind to your feet

Avoiding shoe bites comes down to one thing: a soft, well-fitting pair that doesn’t rub in the first place.

Most soft, easy-wear shoes cost too much, and most affordable ones turn stiff and rough. Asian Footwears sits in between, with cushioned, soft-built pairs made for Indian feet at prices that stay easy on the pocket. Every order comes with Free Delivery, hassle-free returns, and Asian Flash 60-minute delivery in 75+ pin codes.

View the full collection of shoes and pick a pair that feels easy from the first wear.

Frequently asked questions

What is a shoe bite?

A shoe bite is a sore or blister caused by a shoe rubbing against your skin. It usually forms on the heel, toes, or sides of the foot, most often with new or ill-fitting shoes.

What causes shoe bites?

The main cause is fit. Shoes that are too tight, too loose, or too stiff rub the skin until it gives way. Hard edges, rough seams, and sweaty feet make it worse.

How can I avoid shoe bites from new shoes?

Buy the right size, break the pair in slowly at home, and wear socks. A little balm on the inner edges and a stick-on heel pad cut down the rubbing.

How do I soothe a shoe bite quickly?

Stop wearing the pair that caused it and switch to open footwear so the spot gets air. Keep the area clean and covered, leave any blister alone, and use aloe vera or coconut oil to calm the skin.

Which shoes are least likely to cause shoe bites?

Soft, breathable shoes with a padded collar and an adjustable fit. Sneakers, sandals with straps, and cushioned pairs rub far less than stiff, narrow designs.